Saturday, May 25, 2013

Organizational Change- The Change Process


People fear change. Human beings are accustomed to working in patterns and following schedules. When a change occurs it upsets the natural balance of things and this is what most causes conflict.  However, there are people who thrive on change and see it as an opportunity. These are people who understand that change is necessary for the survival of an organization. A good leader deals with these two conflicting views and presents the change as an opportunity and focuses on the positive. Dr. Blair outlines, in “Leading change in organizations”, three stages to change: the beginning stage, the implementation stage and the after period of the change.  The leader’s role is to ensure that the change is for the better and is a lasting change, while reassuring members that it is for the good of the organization.
In the beginning stage there needs to be, an assessment, a reason for change. During this period the organization will look at the positive and negative aspects of itself and so members may appear defensive. Many people do not like to look at the negative aspect and so might resist change from the beginning. The leader has to have knowledge of the internal and external environment (Beach, 2006) A good leader’s role includes the “ability to convince their members of the organizations to follow them on the paths on this fund of knowledge” (Beach, 2006, 3). She must have a good relationship with the members to convince them of the change.  Dr. Bligh says, in the video program “Organizational Change”, that the leader must have a good understanding of the culture of the organization and the status quo before implementing any change.  The leader must gather information and present it in such a form that members can see the threat to the organization and also the potential opportunities. If members do not trust the leader, and see the change as negative, there will be resistance. The nature of the change will also affect people’s reaction. For example, if the company has to downsize, then there will be strong resistance to that. Providing strong knowledge from internal and external assessments and reaffirming the vision to the unit leaders may help with this.  Recently our school made lesson plans mandatory. Every teacher was told that lesson plans for the week had to posted, on our common drive for principles to see, on the Wednesday of the week before. The new Assistant Principle of Instruction had made that decision. She did not initially state the reason behind it. This caused much stress amongst teachers as each team had already been submitting a quarterly plan. They saw this as an additional burden. Although there was not open resistance to the change, there was plenty behind closed doors. A few weeks later, at a faculty meeting, the API explained that our school wanted to move from recognized status to exemplary. She explained that research showed, that detailed planning led to better results and it was a way for leaders to monitor consistency amongst teams and departments. After the meeting some people were convinced, but others thought this would not be a long lasting change, that the principle, API and the APs would eventually stop checking.
The second stage of the change is the implementation of the change. Even though the leader might have convinced members of a need for change, the danger is not over. The members must be convinced that the organization can change successfully (Miller & Colella, 2009) that the change is beneficial and lasting. If leaders fail to do this at this stage then members will not be committed to the change. To help them with this, leaders will have to provide “a compelling vision of the future (Miller & Colella, 2009, 494). A good support system needs to be in place for those that are unsure. Highlighting “quick and highly visible successes can be helpful in supporting this stage of the change process” (Miller & Colella, 2009, 494).   If members are shown the benefits of change, i.e. pay raise, they maybe more susceptible to it (Mcallaster, 2004).  Leaders and members should understand that mistakes will be made and that there needs to be a strategy and process in place for this. The organization will learn whether changes are effective, and they may have to make changes to the original plan (Mcallaster, 2004). Sometimes in this stage a reassessment might be necessary. If management and leaders can continue to support the members and reassure them that success and failure are part of the implementation, they maybe more committed. Leaders may have to keep penalties at a minimum as a way of reassurance.  In this stage communication is vital (Mcallaster, 2004). Members need to feel secure and should feel that leaders and management are not hiding anything. If there are is no communication, then members will rely on hearsay which could give conflicting information. This could mean that “moral takes a nosedive” (Mcallaster, 2004, 322).  This can illustrated further with my example of the lesson plans. Once teachers started to post their plans online, they were given feedback on the quality of the plans and whether teams were aligned within the department. This communication helped to reinforce the idea that the lesson plans were all about moving towards exemplary status and not simply a time filler. The teachers also let the principle know that Wednesday was too early and that some teachers like to wait till Friday to create lesson plans for the following week. This was taken into account and teachers were given permission to submit plans on Friday.
The final stage of the process is to ensure that change is permanent.   This is the most volatile stage of the process of change. In this stage members must see leaders and management is firm in the change and remains consistent (Mcallaster, 2004, 322). Members will look at leaders and management to see if they still believe in the change or if it is “just another fad they can wait out” (Mcallaster, 2004, 322). If they to want sustain their credibility, and then they must persist with the change. This provides reassurance to the members that the change is for the better of the organization, especially when it has changed or modified the culture. Members need to know and understand that it was required and worth it. Again leaders will have to appease the naysayers and may have to “create minor levels of guilt/ anxiety about not changing (Miller & Colella, 2009, 493).  They will have to put in an accountability and evaluation system in place to assure members that the change is long lasting. If members see this, then they will view this as a long lasting change and so will know that they must continue with the change.   Some months after the implementation of the lesson plans, some teachers stopped posting them. These teachers were contacted by the principles and reminded of our goal of exemplary status. A school wide announcement was made that lesson plans would be part of teacher evaluations.
A good leader is active during the process of change and one of their most important duties is to ensure that members see change as positive, even though there may be some negative aspects. For example, if a company has to downsize and fire people, leaders need to assure members that this is a necessary step for the continuation and survival or the organization (Beach, 2006).  People may react negatively to change; they might be stressed and this may manifest itself in poor quality of work or lack of commitment. Good leaders combat this by presenting: a strong vision, threats and opportunities discovered during external and internal assessments, and specifying the necessity for change (Beach, 2006).  After almost seven months of creating and posting lesson plans, many teachers have seen the value of them. It has given each department chair an idea of what each team is doing and what changes need to be made to the curriculum so that each grade level is aligned and how it can reach exemplary status.

Organizational Behavior: A Strategic Approach (2nd ed.) by Hitt, M. A., Miller, C. C., & Colella, A. Copyright 2009 by John Wiley & Sons
McAllaster, C. M. (2004). The 5 P’s of change: Leading change by effectively utilizing leverage points within an organization. Organizational Dynamics. 33(3), 318–328. 
Beach, L. R. (2006). Leadership and the art of change:  a practical guide to organizational transformation. Thousand Oaks, Calif.: Sage Publications.

Video Program: “Leading Change in Organizations” Dr. Nancy Blair
Video Program: “Organizational Change” Dr. Michelle Bligh

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